MUSKEGON, Mich. — Michigan’s largest amusement park is changing hands again.
Six Flags Entertainment Corporation announced it has reached an agreement to sell seven amusement parks across North America — including Michigan’s Adventure in Muskegon — as part of a $331 million transaction with EPR Properties, a real estate investment trust that specializes in experiential entertainment properties.
The deal is part of Six Flags’ broader strategy to streamline its portfolio and focus on parks with the strongest growth potential, according to company leadership.
“By focusing our resources on the parks that we believe have the highest growth potential, we expect to drive operating leverage, expand margins and accelerate our cash flow generation,” said Six Flags President and CEO John Reilly in a statement announcing the agreement.
The parks included in the sale collectively welcomed about 4.5 million visitors in 2025, generating roughly $260 million in revenue and $45 million in adjusted EBITDA, according to the company.
Six Flags says the proceeds from the sale will primarily be used to pay down company debt, improving its financial position.
Michigan’s Adventure Included in Sale
Among the properties changing ownership is Michigan’s Adventure, located at 4750 Whitehall Road in Muskegon.
The 250-acre park is widely known as the largest amusement and water park in Michigan, featuring more than 60 rides, slides, and attractions across both its theme park and water park areas.
Key attractions include:
• Shivering Timbers — the tallest and fastest wooden roller coaster in Michigan
• Thunderhawk — a steel roller coaster
• Wolverine Wildcat — a classic wooden coaster
• WildWater Adventure water park featuring wave pools and major slides
The park also features Camp Snoopy, a family-focused section with rides designed specifically for younger children, including the Woodstock Express.
Long History in West Michigan
Michigan’s Adventure first opened in 1956 as Deer Park, originally operating as a small animal attraction before expanding into an amusement park.
It was acquired by Cedar Fair in 2001, and later became part of the Six Flags chain in 2024 after the merger of the two amusement park giants.
The new deal will place the property under EPR Properties, which plans to partner with Enchanted Parks to operate the six U.S. locations included in the transaction.
What It Means for Guests
Six Flags says park operations will continue as normal during the transition.
Season passes and multi-park passes will remain valid through the 2026 operating season, and the parks will still be allowed to use the Six Flags brand through the end of 2026 under licensing agreements.
No major guest experience changes are expected immediately.
The transaction is expected to close by late Q1 or early Q2 of 2026, pending regulatory approvals and other standard closing conditions.
After the sale, Six Flags will continue operating 34 parks across 23 locations in North America.
While ownership may change, Michigan’s Adventure — long considered a more family-friendly, relaxed park compared to larger thrill-heavy parks — is expected to remain a major summer destination along West Michigan’s lakeshore.
- NMD Staff
Staff@NewMediaDetroit.com