Southfield, MI – A commercial fire was reported early Sunday, March 1, 2026 in the 23000 block of Greenfield Road in Southfield, prompting a response from the Southfield Fire Department.
The address is commonly associated with 23000 Greenfield Road, but the primary adjacent structure is widely known as the Advance Office Building at 23077 Greenfield Rd. The multi-tenant office complex houses a mix of medical, professional, and retail businesses and is especially known for its concentration of jewelry-related businesses on the third floor.
Businesses Inside the Complex
The building includes a number of medical and diagnostic offices such as:
- Quest Diagnostics – laboratory testing services
- 1st Choice Urgent Care – urgent care and occupational medicine
- Michigan Kidney Consultants – nephrology services
- Children’s Hospital of Michigan (Etkin Specialty Center location)
The third floor is also home to more than 30 jewelers and jewelry-related businesses, making it one of the more unique office concentrations in the region.
What We Know So Far
- Fire reported early Sunday, March 1, 2026
- Southfield Fire units responded to the scene
- The department has asked the public to avoid the area
- Cause of the fire is unknown at this time
- No confirmed reports of injuries
This remains an active situation. Further updates will be provided as more information becomes available regarding the cause, extent of damage, and whether any tenants were directly impacted.
Discuss this on our Facebook page:
https://www.facebook.com/reel/1292625182681879/