Stellantis has officially killed its all-electric Ram 1500 REV pickup, citing slowing demand for battery trucks. What was billed as the company’s bold answer to Ford’s Lightning and GM’s Silverado EV is now dead in the water before ever reaching showrooms.
The cancellation wipes out years of work and millions of dollars in development costs. Stellantis had already poured over $400 million into upgrading Michigan plants for EV production, with more than $235 million earmarked for Sterling Heights Assembly where the REV was supposed to be built. Suppliers also sunk tens of millions into parts and tooling for a truck that will now never see the light of day. Those investments are gone.
Executives pointed to weak demand in North America for full-size battery trucks. Consumers remain concerned about range, towing power, cost and charging access. Rather than push forward with a vehicle that risked becoming a billion-dollar boondoggle, Stellantis is cutting its losses.
The company is shifting focus to the Ramcharger, a plug-in hybrid model that uses both electric and gas to cover long distances. Stellantis now plans to slap the “REV” badge onto that truck, quietly retiring the pure EV dream.
The move underscores how fragile the EV market still is for big pickups. Ford has already slashed Lightning production, GM delayed the Silverado EV rollout, and Rivian continues to bleed cash. Now Stellantis joins the retreat, leaving millions lost and the electric Ram 1500 REV remembered only as a program that never made it out of the garage.
